Product development process
We support your teams at every stage, from ideation to commercialization, through a collaborative, user-centered, and agile approach. Our structured governance and technical validations reduce risks, speed up decision-making, and maximize value for a successful and fast product launch.
OUR EXPERTISE
From need to market launch: complete, structured support.
From need to market launch: complete, structured support.
Product development depends on a deep understanding of customer needs, rigorous execution, and the ability to make decisions quickly. We align business objectives, user expectations, and technical constraints to secure every step of the journey.
By combining agile methods, project management, market analysis, and technical validation, we establish clear governance that effectively mobilizes stakeholders. This structured approach boosts innovation, reduces risks, and optimizes resources and timelines to ensure the commercial success of your products.
- Structure your product development
- Master every stage of the product life cycle
- Drive your innovation from idea to market
- Align your teams and decision-making
- Deploy an integrated approach
Tools
Voice of the Customer (VoC)
Functional specifications document
SWOT analysis, competitive benchmarking
Empathy map, personas, user journey mapping
Business Model Canvas
Product roadmap
Design-to-Cost, Design-to-Manufacture
Product launch plan and go-to-market checklist
Simulation tools
FMEA (Failure Modes and Effects Analysis)
Do your projects require multiple areas of expertise? Entrust their management and delivery to a trusted partner who ensures alignment, fast execution, and quality.
Turn your intentions into sustainable development
Identify needs, clarify the vision, and create a clear, consistent, and innovative specifications document.
Merkur, your multidisciplinary strength
Our experts integrate with your teams to guide decisions, reduce uncertainty, and keep the strategic course.
A solution focused on product value, performance, and profitability
Our approach combines technical validation, market fit, and risk management to accelerate return on investment.
PROJECTS
Accelerating the Production Launch of a Oneka Desalination Buoy
Marine
Oneka Technologies is a startup dedicated to transforming the oceans into a sustainable and affordable source of fresh water. Oneka sought to integrate several supply chain and product development experts into its team to help plan manufacturing through its supplier network and bring the buoy into production.
Engineering and design of a new armored truck in collaboration with the Cambli team
Defense and Security
The team at Cambli, the largest armored truck manufacturer in North America, wanted to diversify their product line to remain competitive and achieve their goals. They called on Merkur’s experts to accelerate the design of a multi-functional window vehicle adapted to extreme conditions in less than 6 months.
ARTICLES
Take the Opportunity to Innovate
The word innovation is on everyone’s lips: the importance of innovating, of finding innovative solutions. Yes! But how? How can we do this, when day-to-day business often takes precedence over creative and strategic thinking?
Knowing your Market and your Customers: The Key to Successful Product Development!
Do you see opportunities for innovation and improvement that could benefit your company? Do you have a project in mind that you’d like to present? Make the most of the summer to get ready!
Simultaneous Engineering and DFMA Integration: Crucial Elements in the Product Development Process
In the complex world of product design, certain approaches stand out, such as DFMA (Design for Manufacturing and Assembly), which enables products to be designed in such a way as to make them easier and less costly to produce and assemble. When integrated with simultaneous engineering, DFMA brings many advantages, which we will explore in this article.
